If it wasn’t, it wouldn’t be sold, moron.
I think more people should be concerned about their privacy, but I don’t really agree with this premise. It’s kind of like if there were diamonds in some peoples trash, so a company collected everyone’s trash so sift through it and take the diamonds to sell. The fact that some people’s trash is valuable enough for them to do this, doesn’t mean mine is.
That’s how these work, they hoover up everything and sell it in bulk. It doesn’t mean any given users data is valuable. And that’s why so many don’t care.
As far as scam calls go, I have a number I have never given to anyone outside immediate family, who I know haven’t shared it, and still received scam calls. They just call every number, even if you don’t answer. Pretty sure if it rings at all they flag it as potentially active. Sure spreading it around may increase the number, but there’s no true way to hide.
Regarding encryption, some companies hold the encryption keys, but many, including Notesnook, use end-to-end encryption. This means the encryption happens on your device and the keys are generated from your password and stored locally rather than on the company’s servers.
In that scenario the company never has access to the keys in the first place, so they wouldn’t be able to release them even if they wanted to.
Google Keep on the other hand does not use end-to-end encryption for your notes. While it does use encryption to protect data both during transmission and while stored on its servers, Google retains the ability to access the content of your notes. This means that although your data is safeguarded against external threats, Google’s internal systems can still access your information.