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1 day agoIt’s Twitter 2.0. It’s what the average person wants. It’s popular because it has algorithms and all the other addictive things from corporate social media.
Mastodon and others don’t have these things and are harder to get started with. Picking a server is weird and scary. After that, getting your home feed started is difficult if you don’t know to just follow some hashtags.
Not that one thing alone, obviously. But it’s a big part of it.
We can call it a hypothesis if that helps.