There is an oversupply and China is reducing imports to protect their own industry:

https://www.euromeatnews.com/Article-China-will-investigate-beef-imports-as-oversupply-squeezes-prices/8068

It’s also a great way to mess with Trump (and other conservative governments worldwide) as farmers are some of their most loyal supporters. And since the Trump gov won’t do much against H5N1, it’s also a great way to protect yourself.

Reddit is calculating its MAU differently. They seem to be counting even not-logged-in users coming from search engines - without that numbers like “1 billion monthly active users” really don’t make any sense and even that is a crazy metric, if you think about it. There is no way that 1/8 of humanity is browsing on Reddit in a month. Lemmy seems to count only users who are doing something (submitting, commenting, upvoting)