I’ve noticed that 2x rolls of toilet paper usually have the most sheets per roll. 3x rolls tend to lean in to the fact that they are 3 play and use a standard 1 ply roll as their base point so they have the same sheet count. 2x rolls seem to use a standard 2 ply roll as their base so the standard roll is the same sheet count as a 1 ply roll but actually has close to double the sheet count of the 3x rolls. It’s weird.

This would be the dumbest thing since brexit so it’s entirely possible that it’s true.