You’re absolutely right, but as a UxD, until these platforms learn UxD, they’ll never work. They can’t.

It doesn’t matter how great they are, the vast majority of people won’t learn. And they shouldn’t have to. That’s why big commercial apps are better – good designers need to eat, and big companies can pay for their eggs.

It doesn’t matter how good your model is, without great UxD, you’re dead in the water.

That doesn’t include the cost of twitter, though.

When we protest, the understanding needs to be there that we’ll become militant if they ignore us. If we don’t get our way and just peacefully go home, there’s no point to protest in the first place.

Chaining ourselves to their gates, hunger striking, throwing bricks, burning effigies, etc – these tactics are often decried as not peaceful enough, but they show we’re not going to stop at words. That we’re prepared to escalate. We need to make them afraid. We need to show them if they don’t listen very soon, their heads will literally roll. And then we must be willing to follow through. If we don’t, we may as well start heiling now.

You don’t spend billions to buy a presidency and then not use it. That would be wasteful.