Exactly. And all of those stay the exact same price even if raw coffee price increases, meaning the price of a ready made cup of coffee hardly changes as the actual raw bulk coffee is only 1/60th of the total price of a starbucks latte.
There is a reduced supply of coffee beans. Let’s say 30%. This requires that 30% of customers have to be priced out of the market.
If the coffee shop owners only increase the price by several cents then the demand stays the same. They have to fight for coffee beans which drives up their costs step by step.
However, if they increase the price in advance, and far more than necessary right from the start, then the reduced demand matches the available supply and the value of the coffee beans roughly remains the same which allows them to profit from most of the price hike.
What do you mean? There are globally less coffee beans available. Or do you mean the 30%? That’s just an arbitrary number, as I tried to make clear by writing “Let’s say …”.
Then you have more demand than supply because there is not enough coffee for everybody. This leads to people queueing and some people leaving without coffee.
Logistics cost money
Shucking and processing the beans costs money
Roasting the beans costs money
Exactly. And all of those stay the exact same price even if raw coffee price increases, meaning the price of a ready made cup of coffee hardly changes as the actual raw bulk coffee is only 1/60th of the total price of a starbucks latte.
How about this explanation:
There is a reduced supply of coffee beans. Let’s say 30%. This requires that 30% of customers have to be priced out of the market.
If the coffee shop owners only increase the price by several cents then the demand stays the same. They have to fight for coffee beans which drives up their costs step by step.
However, if they increase the price in advance, and far more than necessary right from the start, then the reduced demand matches the available supply and the value of the coffee beans roughly remains the same which allows them to profit from most of the price hike.
this is fiction writing. you are literally making that up
What do you mean? There are globally less coffee beans available. Or do you mean the 30%? That’s just an arbitrary number, as I tried to make clear by writing “Let’s say …”.
the price doesn’t need to change at all. if it does, it is a decision someone makes.
Then you have more demand than supply because there is not enough coffee for everybody. This leads to people queueing and some people leaving without coffee.
maybe. but you’re making up the story so you can tell any story you want.