• sbv@sh.itjust.works
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    2 days ago

    The fediverse won’t succeed just because it’s better. It will succeed if and only if people choose it.

    Part of that is making it monetizable. Influencers can build huge followings (and make some cash) because existing platforms recommend their content to other users.

    Mastodon devs have chosen not to provide recommendations and quote posts. That’s reasonable, but it reduces the utility of the platform, and it cedes space to Twitter & co.

    To my knowledge, the only creator that’s exclusive to Lemmy is the unix surrealism author. Until it’s easy to monetize content, we’re gonna have a hard time attracting creators, and a hard time attracting users.

    • Valmond@lemmy.world
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      2 days ago

      I hate the idea that everything should be monetised, that only gives us loong videos with laughing heads and so on “to keep you engaged”.

      We’re here without all that crap and well the fediverse is definitely less active but it’s content made by people because they like it, they believe in it. Not to shake the money tree.

      • 4am@lemm.ee
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        2 days ago

        It’s an interesting take though because a lot of good content requires funding too, as well as hosting etc.

        So how can we solve that in a reasonable way that doesn’t lead to all the bullshit?

        • Valmond@lemmy.world
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          2 days ago

          My take is that hosting is no longer expensive, I have a 30€/month fiber link with 700Mb/s up and could theoretically host my videos for hundreds or even thousands of interested people. At 40€ I can have a 10Gb/s up if needed. That’s a lot of videos served daily.

          Now, I also think that the monymaker needing to serve millions of people can go and do that elsewhere.

          So what’s missing is a sort of search engine so that when I want to check out fly fishing or knitting I can check out the exquisite videos from the respective community.

          Something along those lines.

          If people are interested I’ll host their videos, and it shouldn’t be that hard to make them searchable, but for sure, I can’t do it all by myself. What do you think?

          • sbv@sh.itjust.works
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            2 days ago

            Now, I also think that the monymaker needing to serve millions of people can go and do that elsewhere.

            That’s the issue. If we’re gonna get evil tech bros out of our human interactions, we need to build a platform that doesn’t reject people who like to eat.

            Journalists need to get access to sources, and want to see when events are happening.

            Documentary creators want a way to create interesting and useful videos that will earn them a living.

            Streamers want a platform that can serve a bunch of users with near-realtime (okay, just fast) interactions.

            That’s what OP’s link is missing: being able to use a platform to do your preferred job is one of the things that makes a platform compelling. Until we have that, we’re rejecting a big part of our audience.

            • Valmond@lemmy.world
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              2 days ago

              You are right of course, I just think it might be easier to start small. Starting small means we already have the bandwidth to do so, we just need the software.

              I’m working on the tenfingers sharing protocol which could be used to kickstart a more anonymous decentralised web.

      • brbposting@sh.itjust.works
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        2 days ago

        We wanna grow too and hopefully be a place with more authentic conversations (better anti-bot defenses) - hyperbolic to say “future’s at stake”?

        I think truly delightfully UX would be very yuge. I should learn and contribute :)

      • DandomRude@lemmy.world
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        2 days ago

        I think we should be realistic. Content costs money because it requires a lot of effort. It’s naïve to think that content would just be created because people feel like posting something. If the Fediverse is to compete with companies like meta, this is only possible if there are opportunities for content creators to earn money. That should be self-evident, but it obviously isn’t here.

        I’m not saying it’s necessary, but it is if the Fediverse is to have mainstream appeal.

        Simply because the absolute majority of people are out and about where everyone is. And that’s where the content is. That’s the point: if you want good content, it costs money. It’s not just corporations that make a living from it.

        What I want to say is this: The Fediverse could provide fairer conditions for the people who produce content. That makes sense and is necessary because the Internet lives from that.

        I just don’t understand why people here don’t want to realize that work has to be paid for. That’s really strange.

        • WoodScientist@sh.itjust.works
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          2 days ago

          Things need to be paid for, but why does that mechanism need to be baked into the platform?

          Imagine I’m the best, most engaging poster and commenter on Lemmy. Everyone loves my posts and comments, shares them, quotes them, and responds to them endlessly. (Maybe in this scenario everyone has brain damage for some reason, and this allowed me to become the top Lemmy user.)

          If I’m in that position, what’s stopping me from just putting a little blurb at the bottom of each comment saying, “this post is brought to you by Carls Jr.” or whoever wants to sponsor my comments. If people for some reason loved my posts and comments enough, I could find sponsors and just put those sponsorships right in whatever comment or post I make. Lemmy doesn’t need to be involved. They don’t need to go out of their way to recommend my posts either. If they’re good enough, then they can be spread naturally by people sharing and engaging with them.

          It makes sense for platforms to provider revenue to creators, but only if the platform has substantial ad revenue. YouTube pays its creators, but it also brings in billions of ad revenue. I don’t think most Lemmy servers even have ads.

          • DandomRude@lemmy.world
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            2 days ago

            Because the advertising business is highly centralized. Getting sponsorships is not as easy as you think.

            An example: YouTube pays content producers per click, so to speak, a ridiculously small amount, but in total, with billions of clicks, a crazy amount. The money to finance this comes largely from advertising revenue (also Google’s main business model). They are the Gatekeepers so to speak.

            But the content producers can’t live off this because Google keeps most of it for itself. They do give people the opportunity to find sponsors themselves tho - and that’s how people actually make the most money. But you have to find them for yourself or through intermediaries (that’s an industry in itself). This is only realistic if you have sufficient reach (subscribers in the example). And that, in turn, is only possible if you have already invested hundreds of hours in the production of content (you can’t make a living if you don’t get paid for that).

            So I think it would be best if the platforms themselves were powerful enough in terms of reach to be able to negotiate well with advertisers. But not as powerful as Google, for example, who can afford to pay content producers a pittance because - unlike small platforms - they are not dependent on them.

            • grrgyle@slrpnk.net
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              2 days ago

              I get what you’re saying. This stuff hinges on essentially finding small businesses to run, for example, a commercial PeerTube instance. And then leave it up to the rest of the fediverse if they want to federate with them.

              I don’t think any of us, or the current devs, would be the ones to add this commercial functionality just because we’re not the sort to chase those types of incentives. But who knows, maybe some business will develop a plugin or peertube wrapper, or hell just a whole new thing, and see if anyone federates. 🤷

      • sbv@sh.itjust.works
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        2 days ago

        The unix surrealism Lemmite is awesome. They deserve my donations. Saying that people shouldn’t be able to use the platform to express themselves rejects a whole bunch of people.

    • pmk@lemmy.sdf.org
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      2 days ago

      I’d rather have one unix surrealism than a thousand influencers with lots of followers. These days, I want to be among people who interact as equals, who share ideas, who cooperate in a genuine way. If we try a shortcut to more users through money, what is the point?

      • sbv@sh.itjust.works
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        2 days ago

        I want to be among people who interact as equals, who share ideas, who cooperate in a genuine way.

        I think online journalism might be a good example of influencers and users interacting as equals. Users provide extra information, ask questions, reify, and help highlight where the journalist can focus. The journalist does the leg work to produce novel news.

        If we try a shortcut to more users through money, what is the point?

        To build an interesting, self sustaining network, where people can express themselves fully, and understand each other.

        The features I’m suggesting would benefit everyone: a decent view of trending topics/posts/tags; mod-controlled tags; stuff like that. Most users would find them helpful, but a few could use it to build a livelihood that others value.

        • pmk@lemmy.sdf.org
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          1 day ago

          If the money is freely given as a donation, then I’m with you. If lack of money is what is stopping someone from making things that others are willing to pay to see more of, then sure. But if the only way to do it is to have ads or selling our data etc, then I don’t want that.

          • sbv@sh.itjust.works
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            23 hours ago

            But if the only way to do it is to have ads or selling our data etc, then I don’t want that.

            Nobody wants that. It’s a bunch of lil features:

            • following users in Lemmy,

            • allow mods flair users in a community (so subscribers/patrons can show off),

            • Make it easier to see popular posts on Lemmy and Mastodon,

            Stuff like that.

        • grrgyle@slrpnk.net
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          2 days ago

          The journalist does the leg work to produce novel news.

          Just to add that in addition to novelty, journalists provide valuable services, like

          • holding up a mirror to the present culture
          • documenting and disseminating happenings
          • packaging up events into narratives

          Not to say that you weren’t including these in “novel news,” but just to make it explicit.

          • sbv@sh.itjust.works
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            2 days ago

            Absolutely - I wanted to list interactions between regular users and someone who makes money with a platform.

            After a bunch of Twitter users (including journalists) bounced off Mastodon when Elon bought it, the fediverse needs to understand why, and think about what it means to be a viable platform.

      • grrgyle@slrpnk.net
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        2 days ago

        Agreed. The only thing I actually miss is geographically local contacts. But as far as just culture and discourse goes - I’m good.

    • grrgyle@slrpnk.net
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      2 days ago

      I feel like this is comparing the mall to the park.

      They both attract people, but not always the same people, or for the same reasons. And that’s OK.

      I get what you’re saying though, because I’ve felt this way when trying to come up with reasons for people (sole proprietors) to get with the fedi, but maybe this place is just not for influencers - not like the corp platforms, anyway. I think the fediverse will attract more and more people with its network effects, but probably never all of the people all of the time.

      My modest hope is that the fedi bleeds the big platforms just enough to put them in their place and keep from enshittifying to infinity.

      • sbv@sh.itjust.works
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        2 days ago

        maybe this place is just not for influencers - not like the corp platforms, anyway

        The things people need to build a livelihood on a platform are quality of life features. In a lot of cases, I think it’s small stuff: being able to reward patrons with a tag on a specific community; automatically highlighting popular posts; making it easy to find a user’s monetization page; etc.

        I think the fediverse will attract more and more people with its network effects, but probably never all of the people all of the time.

        At the moment, Lemmy is an ad-free version of Reddit missing some community and notification features. There are good political reasons to be here, but that hasn’t driven a sustained increase in users.

        So we won’t get critical mass for network effects by being a better Reddit.

        One to make the platform self-sustaining (or grow) is to give creators a reason to use the platform, which will give people a reason to come and stay.

        • grrgyle@slrpnk.net
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          1 day ago

          It’s not just ad-free, it’s actively anti-corporate, anti-advertising, even anti-monetization. I would go so far as to say even anti-content in some ways. That’s a cultural disconnect that goes beyond tooling.

          • sbv@sh.itjust.works
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            1 day ago

            It’s not just ad-free, it’s actively anti-corporate, anti-advertising, even anti-monetization.

            There are upvoted positive posts and comments about

            1. the Switch 2 announcement (but not Nintendo’s legal policy),

            2. the Framework advertising event last week,

            3. Valve/Steam/SteamOS/Steamdeck/Gabe Newell in general,

            4. Costco in general,

            5. EVs in general (excluding Tesla and Cybertrucks 😂),

            6. podcasts that solicit funding and carry advertising,

            7. anime and anime adjacent products,

            8. Lenovo’s laptops,

            9. individuals selling stuff on Redbubble/Etsy/OnlyFans,

            10. subscription razor blade delivery (not from Amazon),

            11. and “voting with your wallet”.

            It’d be cool if the platform made it easier for orgs to build and interact with a following here. Niches of users really like talking about them. That doesn’t mean ads, it means features that would benefit regular users as well.

            • grrgyle@slrpnk.net
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              1 day ago

              That’s people just sharing their opinion freely. Word of mouth chatter is definitely not the same as advertising or even influencing, though of course they try to be.