I’m a huge advocate of what I call “soft boycotting.” You don’t have to all or nothing this stuff. If a million people reduce their spending on a company by only ten percent, that’s just as much damage as ten thousand people dropping them entirely. And it’s a lot easier to get a million people to reduce their spending by a little than it is to get ten thousand people to go cold turkey.

Remember, perfect is the enemy of good. A small action taken is worth far more than a big action only imagined.