Propaganda functions with a pre-supposition of the initial dominance of the material over the immaterial. People are functionally motivated to accept specific ideological and social viewpoints where the material state encouraging that comes first. I think this article makes an interesting case for why this general concept is non-Marxist: https://redsails.org/masses-elites-and-rebels/
Tell that to the propaganda model. False consciousness is a real barrier which can, and has, dominated material class interests.
Propaganda functions with a pre-supposition of the initial dominance of the material over the immaterial. People are functionally motivated to accept specific ideological and social viewpoints where the material state encouraging that comes first. I think this article makes an interesting case for why this general concept is non-Marxist: https://redsails.org/masses-elites-and-rebels/