Netflix has the greatest number of subscribers worldwide, they’ve been watching from the bench as Amazon gains viewers who are tuning into the platform’s “Thursday Night Football” games.

“So, this is really a move where Netflix is trying to maintain its competitive edge in a widening playing field,” he added.

The company may also be working to get ahead of a growing trend of cord-cutters, who have still largely had to rely on traditional means of television to catch sporting events.