The problem is that they are optimizing for the wrong values. They are looking at retention, but the ideal dating app should have bad retention! You get a couple of matches, you chat, date, exchange real numbers and you’re inactive on the app!
Some insightful comments from the last time it was posted:
lol somebody wrote a whole analysis why
The author is very likely female and Chinese.
a simple click on the author’s profile shows he’s a French man
There’s a lot of insight here but I wonder if anyone will corroborate it. The author admits that the app they worked on wasn’t nearly as big as the likes of Tinder and Hinge so I wonder if the overall patterns are the same.
Interesting observations. The behavior on dating apps is prime stuff for sociological research. I wonder what even more data from really big apps could reveal.
The author doesn’t seem to question the current role of dating in society and takes it as a given, but that’s fine observing phenomena from within the system is not invalid.
